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The question: What do you think of Julep's decision to photoshop skin tones? Is it practical or does it go too far? Does photoshopping swatch photographs effect your decision to buy (or not buy) products from a particular company?
Context: Julep recently admitted on their blog that they photograph the skin tones in their swatch photographs. These are the photographs that they release each month when the Maven window opens. For those of you not familiar with the Maven program - it's a monthly subscription box. Subscribers have the option to switch boxes, upgrade and add more polishes, or skip the box altogether. The swatch photographs are provided to help customers decide what box they want, or whether they should skip.
Their justification for photoshopping skin tones? Basically, it allows customers to see how a polish looks on a variety of skin tones, but it saves time and money. They only need to only use one employee (they don't hire hand models, but rather use their employees). And they have too many polishes to swatch and time is of the essence.
My response: In the past I've weighed in here, but I'm going to wait to hear from you first. And I'll add my thoughts in the comments. :)
So tell me - is Julep's decision to photoshop skin tones practical, or does it go too far?
All comments are greatly appreciated, but comments with blog links will be deleted - this is always the case but I wanted to post a reminder.
*I want to thank Kelli from The Nail Polish Challenge for telling me about this article.